What this template does
This workflow turns a Google Sheet into a multi-platform publishing queue. You plan posts in a spreadsheet, and n8n reads the schedule each morning, formats each post for its target platforms, publishes at the right time, then writes engagement metrics back to the sheet. It is a self-hosted alternative to a paid social scheduler, with your content calendar living somewhere you fully control.
The spreadsheet-as-source pattern is worth learning on its own: it lets non-technical team members manage content without touching n8n.
How it works
The trigger runs daily at 8am to pick up new posts. Each run:
- Reads scheduled posts from Google Sheets.
- Filters for posts matching the current date.
- Formats content for each platform.
- Schedules on Twitter, LinkedIn, and Facebook.
- Waits for the scheduled time.
- Posts content to all platforms.
- Tracks performance metrics.
- Updates the spreadsheet with results.
Output: posts scheduled and published across channels, with metrics logged.
Setup steps
- Set up a Google Sheets data source with columns for date, time, content, platforms, and hashtags.
- Connect your Twitter API credentials, add LinkedIn publishing access, and set up a Facebook Page token.
- Extract the date and time from the sheet, schedule each post for its optimal time, apply platform-specific formatting, and attach media if provided.
- Apply hashtag rules: add trending and brand or campaign hashtags, and cap per platform (Twitter 3 to 5, LinkedIn 3, Facebook 2).
- Track impressions and engagement, update the sheet with metrics, and build a daily performance summary.
- Trigger scheduling daily at 8am, pull metrics every 6 hours, and send a weekly summary to Slack.
When to use it
Use this for blog post promotion across platforms, daily company updates, campaign announcements, employee advocacy programs, and thought leadership distribution. It shines when a team wants a shared, editable content calendar without buying yet another SaaS seat.
Need this customized? Let’s talk.