What this template does

This workflow wires OpenAI into your publishing stack with brand voice baked in. Trigger it with a topic and content type, and it builds a prompt from your voice guidelines, calls the model, formats the result for the target platform, and either publishes short content automatically or routes long-form drafts for human review in Slack. Token usage and cost are logged on every run.

The point is not to remove the human, it is to remove the blank page. Short assets go out fast, and anything substantial gets a review gate before it publishes.

How it works

The trigger is a webhook request carrying a topic and content type. The flow:

  1. Receives the content request parameters.
  2. Retrieves the brand voice guidelines.
  3. Creates a prompt with the topic and tone.
  4. Calls the OpenAI API (GPT-4).
  5. Receives and parses the generated content.
  6. Formats it for the target platform.
  7. Sends it to the platform (WordPress, Twitter, or email).
  8. Logs the generation and its cost.
  9. Sends a Slack notification with a preview.

Setup steps

  1. Create an OpenAI API key, set budget limits and alerts, and pick your model (GPT-4 or GPT-3.5-turbo).
  2. Create a webhook that accepts topic, content_type, and tone, for example /generate?topic=AI&type=blog&tone=professional.
  3. Build a system prompt carrying your brand voice, add the topic and outline to the user prompt, set temperature around 0.7, and cap max tokens by content type.
  4. Wire up platforms: WordPress draft posts, scheduled tweets, email template inserts, and a Slack preview for review.
  5. Add a human review step for long-form content using a Slack approval workflow, and collect feedback for prompt improvement.
  6. Auto-publish short content, schedule blog posts for the next day, and monitor token usage, costs, and content quality.

When to use it

Use this for blog post drafting, social media content creation, email subject line generation, product descriptions, and FAQ answers. Keep the human review gate on anything that carries your brand’s authority, and treat the model output as a first draft rather than final copy.

Need this customized? Let’s talk.